Maria Shanina
Case Studies
Designing a zero-waste business and uncovering the hidden value of sawdust

For those who prioritize sustainability, Studio Alma offers high-quality and beautiful products made of innovative biomaterials. Unlike other companies in the industry, the studio repurposes wood waste from its own production to create original pieces and reduce environmental impact.

Research • Installation • Strategy • Education

Cleaner and healthier homes with reduced plastic waste

The Conscious Kit is a 5-week 0-1 startup launch endeavor with a mission to revolutionize the household cleaning industry and contribute to a cleaner and healthier environment using an upstream approach to tackle recycling plastics.

Research • Strategy • Web Design • Sustainabiltiy

Future-proofing clinical care for youth with chronic and acute conditions

NYU Langone Health is focused on improving the clinical care experience for young patients with chronic conditions. With CareBuddy, an integrated in-person workshop, and a digital app with educational resources, they aim to empower young patients to manage their conditions and support their overall well-being.

Research • Experience design • Strategy • Healthcare

Redefining elegance and ethical luxury in fashion

ZariZar, the renowned loom house with a legacy of 125 years, exudes the timeless essence of India's Deccan Plateau through its masterfully crafted shawls and wraps. With a vision to become the premium shawl choice for ethical luxury seekers in the U.S. market, ZariZar strives to share its heritage and commitment to artisanal craftsmanship with a wider audience.

Research • Business Strategy • Ethical Fashion

Empowering the new generation to shape tomorrow's workspaces through co-design

Being aware of the short employee rotation among the newer generations and the cultural paradigms surrounding their work ethics, Estudio de Moda seeks to find new ways to reverse the increased rotation trend and motivate younger employees.

Research • Framework design • Experience design • Business strategy

Designing experiences at Shop Pay and Shopify

During my 4-year work at Shopify, I was engaged in various projects and teams. There I had a chance to pioneer intrapreneurial initiatives, showcasing strong leadership, creativity, and contribute across various product lines.

Product design • Experience design • Research • Mentorship • SaaS • B2B

Copyright © Maria Shanina, 2025, Canada