Today digital products are built with AI, by AI, or on top of AI. This is a new, exciting, and challenging era for design. One of the biggest challenges design faces is shifting its mindset beyond designing for customers.

Design is not about screens anymore. In fact, a well-designed novel product will have fewer traditional UI as we know it. Instead, its focus will be on a new type of experience – human-to-machine interaction.

This interaction, a layer where humans communicate with AI, and AI responds in a way that is coherent and understandable to humans, is a new direction for design.

Design becomes a medium of translation, deeply integrated into our lives and habits.